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August 9th, 2015 marks the third edition of our initiative Step In, the interactive think tank focusing on issues surrounding the dissemination of art-house content in Europe and abroad.
Organized in close cooperation with Europa International, Europa Distribution, Europa Cinemas and the Federation of European Filmmakers, we are using a similar approach to the workshop as in the yearsʼ prior while also adding some new elements to the mix.
We will start off the day with working tables gathering a maximum of 50 professionals: producers, directors, international and national distributors as well as exhibitors, a selection of film funds, festival/co-production market representatives and professionals from the area of new media.
After a short welcome note by the moderator and an introduction of the key issues, the participants will break into five interdisciplinary groups (of 10 people each) to work on different topics related to sales, distribution and exhibition
While three tables will employ the proven more classical approach of discussing subjects in small international and interdisciplinary groups of professionals led by a moderator, 2 others will have a more “hands-on” and experimental approach using films in selection as working material to design marketing campaigns for their releases.
THEME 1: Releasing a Film from the Festival to Distribution
Group 1 – The Career of a Film: Starting from its First Presentation at a Festival
Moderator: Jon Barrenechea (Picturehouse Cinemas, UK)
Group 2 – Parallels and Differences in Release Strategies in EU and US
Moderator: Susan Wendt (Trust Nordisk, Denmark)
THEME 2: Marketing a Film
Group 3 – Experimental Table I – Back to the Drawing Board (“James White” by Josh Mond, USA, from the Concorso Internazionale Section)
Moderator: Mathias Noschis (Alphapanda, UK)
International Distributor: Nicholas Kaiser (Memento Films International, France)
Group 4 – Experimental Table II – Back to the Drawing Board (“Keeper” by Guillaume
Senez, Belgium/Switzerland/France, from the Cineasti del Presente Section)
Moderator: Monique Simard (SODEC, Canada) and Sarah Calderon (The Film Agency, Spain)
International Distributor: Pamela Leu (Be For Films, Belgium)
THEME 3: Digital Distribution: European Challenges under Creative Europe
Group 5 – Digital Single Market – Copyrights/Territoriality
Moderator: Christine Eloy (Europa Distribution, Belgium)
The afternoon session will be open to more industry professionals.
The 5 working groups will summarize their discussions from the morning and share their conclusions/recommendations with other professionals attending. Questions from the floor are encouraged and discussions of the topics welcomed. In a final wrap-up the moderator will summarize the most important findings stressing the challenges and approaches to overcome them, give recommendations, possibly an action plan for the coming year ... and results could be discussed at Step In 2016!