U30 – The Audience of the Future

U30 – The Audience of the Future



Locarno Pro played host to the U30 project. The participants were selected from different Locarno Industry Academy International attendees in Latin America, Europe, the Middle East and the USA, and joined by some young professionals from Africa and Asia. The 24 under30 were the proactive force in a specially designed program covering three days (9-11 August) during the Locarno Pro initiative.

U30 is conceived as a platform offering a space for young professionals wanting to voice their concerns on highly topical issues. The program acted as a think tank aimed at stimulating the exchange of views and promoting analysis of new strategies to face the challenges of the future. Participants were also invited to explore the other Locarno Pro initiatives, enhancing the opportunities for networking and synergies with other industry attendees in Locarno.

The project was tied to this edition of the Festival, Locarno72, and implemented with support from the Federal Office of Culture (FOC)/MEDIA Desk Suisse.

U30 Project Manager: Marcello Paolillo


With the support of

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