StepIn is a think tank for interdisciplinary exchange, by invitation only, allowing distributors, exhibitors, producers, international sales agents, funding and promotional bodies, marketing experts, talent agents, VOD platforms, delegates from major film markets and festivals and other professionals to take part in working meetings and discussion sessions on the current state of the international film scene.
A group of 40+ film industry personalities, selected for their experience, were invited to contribute their own views and best practice towards defining ideas and strategies for successfully taking up present and future challenges.
The basic aim of the initiative is to offer a reserved and proactive environment for professionals from different industry backgrounds to share their experiences freely, interacting and finding mutual inspiration in comparing new business models and approaches.
Under the heading What Are We Afraid Of?, the 2019 edition addressed some of the main “fears” haunting the film industry. Chief among these is the worry over whether independent filmmaking will continue to be relevant, both as an art form and as entertainment. But there are many related concerns: what does the future hold for production and theatrical distribution of independent product, especially foreign-language films? What will be the impact of streaming platforms and new technologies?
Through an opening keynote session, backed up by four dedicated workgroups, we addressed on-going changes in independent filmmaking in terms of formats and funding opportunities; we explored theatrical box office performance, which in the past year showed highly inconsistent results across various countries; we analyzed promotion and communication strategies for foreign-language films around the world, in collaboration with European Film Promotion; lastly, we introduced for the first time a sector which is becoming increasingly important and decisive in filmmaking, by taking a look at the role of talent agencies.
The event opened with a keynote moderated by Nick Vivarelli (Variety). The keynote speakers were: Bob Berney (Marketing and Distribution Executive), Rita Dagher (CEO & Producer at Señorita Films), Maren Olson (Agent in the Media Finance Department at CAA).
In four different roundtables, top international film executives faced some of the most pressing issues our industry is currently facing.
Marcello Paolillo, email@example.com
Watch the videos of the Opening Keynote and the Wrap-up on Locarno Live TV
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