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Fashion? It Is a Family Business

Fashion? It Is a Family Business

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© Ticinomoda

This is the 68th year of the Festival del film Locarno. And the Ticino Moda Association also tells a long story, covering the span of three generations, much like the many families who, generation after generation, display such passion for the kermesse.

Let's take as example a family which represents one of the most famous fashion dynasties in all the world - Ermenegildo Zegna's one (and not “Zeena” as is seen in The Family Man with Nicolas Cage and Téa Leoni, which you should check out next Christmas on television). They moved to Ticino, a decision that underlines the importance of this industry in our economy and, consequently, Ticino’s importance to the fashion world.

The Ticino Moda Association represents this fashion industry and aims to promote the best conditions to encourage fashion industries developing locally. And guess what? This society began in 1959, originally for protecting the interests of companies producing clothing in Ticino. That was 56 years ago – the span of three generations, as we were saying.

And today, the new Ticino Moda Association structure will help Marina Masoni (who was elected as President in 2015) and Giorgio Delpiano (vice-President) to show the same wisdom, passion, and judgement as their predecessor Franco Cavadini, who became honorary president after having successfully lead the association for several decades.

Mattia Bertoldi
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