From Monday 6th to Saturday 11th August, students will learn to use the movie business strategies of studios and independent producers for the development, producing, financing and marketing of a feature film. Once the students select an existing literary property, they then identify the central saleable element and the intended audience and then create a producer’s package to guide the development, attachment strategy, and marketing plan and the strategy and structure of the film’s financing plan.
Concretely, the students will use techniques taken from the toolkits of studios and indie producers to create a short and long Pitch, a Talent Attachment Strategy, a Marketing and Positioning Strategy (with a study of successful Print & EPK Press Kits, Trailers & Posters), two initial (high & low) Budget Brackets. The fundamentals of a Legal Rights Plan as well as issues of Co–productions, financing and tax incentives will also be covered.
During the workshop the students will gain skills and sharpen abilities for advancing their careers as they package their own chosen film story package.
Preparatory Work By All Students:
Each student will work in the weeks before the course choosing a story property. The selections of stories will be cleared with workshop architects Amedeo D’Adamo and Nevina Satta in the days before the workshop begins.
The Curricular Plan:
PRODUCER FUNDAMENTALS: IT’S ALL ABOUT THE STORY
MARKETING AND DISTRIBUTION, SECTION 1:
Identifying the Audience and the best platform for Distribution
MARKETING AND DISTRIBUTION, SECTION 2 : ATTACHMENT STRATEGIES – IDENTIFYING AND GETTING THE TALENT
FINANCING AND THE DEAL : GETTING THE MONEY AND PROTECTING THE PROPERTY
PITCHING THE PACKAGE : FINAL REVIEW AND PRESENTATIONS