Meriame Deghedi is a trilingual arts and culture marketing professional passionate about disseminating the diversity across the cinematic art works and films d’auteur. She moved from Cairo to Lyon to study Cinema in Lumière-Lyon 2 University. Working at Shellac, a distribution and production company, encouraged her to do her Masters in the Dissemination of Arts and Knowledge Through Cinema. Participating in international film festivals (FID Marseille, Cinemed) motivated her to seek to promote non-commercial films and make them accessible to the general public. After obtaining her 2nd Masters degree in Marketing in Arts & Culture, she moved back to Cairo to work at MAD Solutions as Distribution Executive.