News from the Locarno Festival
 

The Wide Market Spectrum

The Wide Market Spectrum

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Taking the Bull by the Horns

At a moment when the industry is going through fundamental changes – digital formats altering classical distribution models and media consumption of audiences changing drastically – Switzerland has been excluded from the support of the Creative Europe Media Programme. Although the Federal Office of Culture (FOC) in collaboration with MEDIADesk Suisse has put in place a compensatory program, we can't allow ourselves to passively watch what is happening in the world and not react to the challenges. If the Swiss industry wants to survive and to be recognized, we need to wake up and leave the comfort zone of our small cocoon.

More than ever, Industry Days are dedicated to provide a strong networking platform to discuss these issues and to look for possible solutions. Numerous networking occasions will furnish the Swiss industry with opportunities to mingle with the international professionals attending the Industry Days. Key-players from Europe, the United States and Canada have already confirmed their attendance.

Scheduled this year 9 – 11 August, Industry Days will present a program of Industry Screenings(including films made available at the Digital Library), Carte Blanche Screenings, this year showcasing films from Brazil, and initiatives and programs to encourage the dialogue on important industry issues. Aiming to play an active role in the support of auteur cinema, the Industry Days are organized in collaboration with our main partners Europa International, Europa Distribution, Europa Cinemas and the newcomer FERA, as well as with our long time associate Festival Scope, an important partner since its constitution.
Strengthening our collaboration with Swiss Films, we have decided to organize a common meeting place to facilitate networking during Industry Days. There is no better place than a movie theatre to connect with fellow industry attendees, so the Rialto Cinema will once again become the Industry Home Base.
This year, for the first time, Swiss Films will join forces and move into the Industry Home Base with the Swiss Films Desk, in order to encourage the synergy with the international professionals attending Industry Days. At the Rialto, professionals will be able to screen films during our Industry Screenings and the Carte Blanchepresentations, get together with colleagues and business partners and make use of free wi-fi, all in one convenient location.
To further promote the discourse between Swiss and European industry attendees, we are organizing, in cooperation with the Association of Swiss Film Journalists, Swiss Films and Media Desk Suisse, StepIn.ch, a tailor made initiative to shed light on the new situation Switzerland is facing in regards to the EU and the Creative Europe-Media Programme.

StepIn, now in its third year, is designed as an exchange platform in which new, promising strategies for distribution, exhibition and sales of auteur cinema are discussed and developed. Since 2012 StepIn has focused on the specific challenges of distribution and exhibition. International sales agents, distributors, exhibitors and funders will discuss some key issues of the European and International markets in small working groups.

Carte Blanche is dedicated to productions from Brazil. Thanks to the support of the Swiss Agency for Development and Cooperation (SDC) of the Federal Department of Foreign Affairs (FDFA), and the cooperation with Cinema do Brasil and Ancine, Carte Blanche will show seven films in post-production, each introduced by its producer and director to the various international sales agents, distributors and festival programmers in attendance. A jury made up by three professionals will choose the film that will receive a cash support of 10,000 CHF to finish it.
For the first time, some national film institutes from past Carte Blanche editions (CinemaChile, ProImagenes Colombia) will bring to Locarno selected producers and the winner of the BAM (Bogota Audiovisual Market) to further connect with the Industry Days’ attendants and strengthen their professional relationships with the European industry. With the same purpose, Transilvania Pitch Stop's winners will also attend.
In addition to being an industry partner, Europa Cinemas will continue to support the Festival del film Locarno with its prestigious Europa Cinemas Label Jury, awarding the best European film from the Concorso internazionale and Concorso Cineasti del presente sections. The winning film will receive promotional support and the Europa Cinemas Network will grant incentives to exhibitors to extend the film’s run on screen. Welcoming the Europa Cinemas Label in Locarno is a great honor and a wonderful opportunity to address the important issue of finding, creating and fostering audiences for Auteur Cinema.
Nadia Dresti, Delegate to the Artistic Direction, Head of International

Europa Cinemas: www.europa-cinemas.org
Europa Distribution: www.europa-distribution.org
Europa International: www.europa-international.org
Festival Scope: www.festivalscope.com
FERA: www.filmdirectors.eu
Swiss Films: www.swissfilms.ch
Association of Swiss Film Journalists: www.filmjournalist.ch
Media Desk Suisse: www.mediadesk.ch
 

Industry Initiatives

Carte Blanche 2014: Focus on Brazil (9 – 11 August)

The Festival del film Locarno’s Carte Blanche is dedicated to Brazil this year. Initiated in 2011, Carte Blanche presents films in post-production from a different country in Asia, Africa, Latin America or South-East Europe each year. The first edition focused on films from Colombia, followed by a showcase of works from Mexico in 2012 and a spotlight on films from Chile in 2013.
Carte Blanche is supported by the Swiss Agency for Development and Cooperation (SDC) of the Federal Department of Foreign Affairs.
Thanks to Cinema Do Brasil (Brazilian cinema export programme) and ANCINE (Brazilian regulation, public funding and industry development institution), Carte Blanche will show seven films in post-production, each introduced by its producer and director to the various international sales agents, funders, distributors and festival programmers attending Industry Days.
At the end of the program, the jury composed by three industry professionals will award the best film with a prize of CHF 10,000 to be used for the completion of the film. The Carte Blanche program will take place during the Industry Days.
 

StepIn.ch (Saturday, 9 August, 2:30 pm – 4:00 pm.

In light of the new situation Switzerland is facing in regards to the EU and the Creative Europe-MEDIA Programme, we are organizing the StepIn.ch forum. Bringing together representatives from the Swiss film industry, Swiss film promotion agencies & cultural and political institutions along with European participants from the industry, we will discuss, in a very concrete way, the impact of the exclusion of Switzerland from the Creative Europe-MEDIA Programme.
Organized in cooperation with the Association of Swiss Film Journalists, Swiss Films and Media Desk Suisse, the event will be conducted in French and German.
 

StepIn (Sunday, 10 August, 10:00 am – 5:00 pm)

For the third year, the Industry Office of the Festival del film Locarno is organizing StepIn. The initiative is designed as an exchange platform in which new strategies for distribution, exhibition and sales of auteur cinema are discussed and developed. While the 2012 event focused on the specific challenges of distribution and exhibition in Eastern and Central Europe, last year’s program broadened its regional scope to include all European and several international territories. This year, once again, international professionals including sales agents, distributors, exhibitors and funders will discuss key issues of the distribution and exhibition market.

The StepIn morning begins with two panels on the state of distribution and exhibition of arthouse films in the Brazilian and South African markets.

The afternoon will be dedicated to closed working sessions – the brainstorming part of the Step In Day – gathering distributors, exhibitors, sales agents and filmmakers, in majority members of Europa Distribution, Europa International, Europa Cinemas, and FERA, as well as some funders and festivals. After a short introduction of the key issues, participants will break into groups, each working on a specific challenge pertaining to the future of distribution of arthouse films in Europe and abroad. In a debriefing session, the groups will present their results and discuss suggestions, possible new ideas and concepts to explore and to test in their market.
 

Industry Services

Industry Office
Nadia Dresti, Delegate to the Artistic Direction, Head of International, nadia.dresti@pardo.ch
Sophie Bourdon, Industry Consultant, sophie.bourdon@pardo.ch
Nadja Tennstedt, Industry Coordinator, nadja.tennstedt@pardo.ch
Markus Duffner, Carte Blanche Coordinator, markus.duffner@pardo.ch
Kata Lucic, Industry Assistant, kata.lucic@pardo.ch
 

Industry Accreditation Desk (5 – 16 August)
Located in the courtyard of the Palazzo Sopracenerina, the Industry Accreditation Desk will be open daily from 9am to 7pm.
 

Industry Home Base (9 – 11 August)
Like in past years, all Industry Screenings and Carte Blanche Screenings will take place at the Rialto Cinema which doubles once again as the Industry Home Base. Designed as a place where sellers and buyers can mingle and network, the Home Base features an Information Desk and free wi-fi. The Swiss Films Desk is moving to the Home Base this year, sharing the space with the Industry Office.
Industry Home Base @ Rialto Cinema and Swiss Films Desk, 9am to 7pm
Industry Desk, 41 (0)79 359 94 63
Swiss Films Desk +41 (0) 77 467 69 62
 

Industry Screenings (9 – 11 August)
The Industry Office organizes Industry Screenings to support and encourage film sales for films selected for one of the feature-film competitions or the Piazza Grande. Access to Industry Screenings is reserved to those with an industry accreditation, with priority given to buyers. The Industry Office is responsible for programming the Industry Screenings, authorizing entry to the screenings and informing accredited Industry professionals of screening times via email. Sellers and producers may request a list of professionals who have attended their films in Industry Screenings. All Industry Screenings take place at the Rialto Cinema.
 

Carte Blanche Screenings (9 – 11 August)
In cooperation with Cinema do Brasil and Ancine, Carte Blanche will show seven films from Brazil in post-production, each introduced by its producer to the various international sales agents, distributors, funders and festival programmers attending Industry Days.
 

Digital Library (6 – 16 August)
In order to facilitate convenient viewing of the majority of titles in the official selection, the Industry Office organizes a Digital Library, featuring 20 viewing stations. Situated at the entrance to the L’Altra Sala Theater, the Digital Library will be open from Wednesday 6 August to Saturday 16 August from 9am to 9pm. Access is reserved for accredited industry professionals and the press. Places can be reserved in advance in person or by phone: +41 (0)91 751 77 73.
 

Industry Lounge. (6 – 16 August)
Located at the Magnolia, behind the big screen on Piazza Grande, the Industry Lounge is the second meeting place of Industry Days, also featuring free wi-fi. The Industry Lounge will be open daily from 9:30am to 6:00pm.
 

Digital Library (6 – 16 August)
In order to facilitate convenient viewing of the majority of titles in the official selection, the Industry Office organizes a Digital Library, featuring 20 viewing stations. Situated at the entrance to the L’Altra Sala Theater, the Digital Library will be open from Wednesday 6 August to Saturday 16 August from 9am to 9pm. Access is reserved for accredited industry professionals and the press. Places can be reserved in advance in person or by phone: +41 (0)91 751 77 73.

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