"Connect to Reality", the reforms of Swiss cinema
Locarno Festival, Zurich Film Festival and Geneva International Film Festival Tous Écrans join forces to launch "Connect to Reality.”
A national platform aimed at promoting dialogue and critically analyzing the development, production and distribution of Swiss cinema. The trilateral initiative is meant as an investigative tool for Swiss industry professionals and aspires to contribute to the success of Swiss productions, both at home and abroad.
Nadia Dresti, Locarno's Deputy Artistic Director and Head of International, is convinced that "the festivals in Locarno, Zurich and Geneva are predestined to create an ongoing national think tank.”
Emmanuel Cuénod, Director of the Geneva International Film Festival Tous Écrans, adds: "It seems crucial to analyze the present system of creation, production and distribution of Swiss films. We want to find ways to adapt the current incentive system and raise it to meet market requirements and the most prestigious international film festivals' expectations.”
Karl Spoerri, Zurich Film Festival’s Artistic Director, welcomes this approach: "Indeed, the digital transformation and audiences' changing viewing habits set a challenge to rethink the production and exploitation of audiovisual content."
The questions surrounding the distribution of Swiss movies will be in focus during the Locarno Festival's Industry Days. Film production will be discussed at the Zurich Summit of the Zurich Film Festival, and the challenges related to procedures of films creation will be at the heart of the debate during the Geneva Digital Market at the Geneva International Film Festival Tous Écrans.
Connect to Reality: Locarno Festival – 5.8.2017
Connect to Reality: Zurich Film Festival – 2.10.2017
Connect to Reality: Geneva International Film Festival Tous Écrans – 7.11.2017