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In a year of extraordinary challenges for the entire film industry, Swisscom reaffirms its commitment as Main partner of the Locarno Film Festival, with a raft of cross-media initiatives that will bring the event to all Swiss households.
For the 24th year in succession, Swisscom will stand side by side with the Locarno Film Festival, renewing its support for Locarno 2020 – For the Future of Films.As we await the return of the Piazza Grande in 2021, Swisscom will “host” the Festival in special editions of its Teleclub channel programs Zoom Mania and Zoom Persönlich. Swisscom’s TV talk shows will welcome a range of guests to present and explain the world of Switzerland’s top cultural event and in particular this special edition Locarno 2020.
The Festival in the comfort of your own home
Once again, this year Swisscom TV will offer its audience a special package dedicated entirely to the Festival, with a series of stand-out movies from the event’s 72-year history and more, picked out and recommended by personalities from the world of entertainment, sports and culture.
The Festival goes online
In parallel, the journey of the Locarno Film Festival continues on bluewin.ch. Over the past few months, Swisscom’s internet provider, used daily by hundreds of thousands of people all over Switzerland, has been presenting the world of Locarno in a regular feature that mixes behind-the-scenes looks at the organization with the latest news about the upcoming edition. The reports will continue throughout Locarno 2020, the perfect launching pad for a new season of stories to be shared at the click of a mouse.
The Festival is Locarno LiveTV by Swisscom
Locarno LiveTV by Swisscom, accessible via the Festival’s new website www.locarnofestival.ch and its YouTube channel, will as usual be turning its gaze to the stories of this edition, which in this exceptional year holds even more surprises than ever. After years of close encounters with hundreds of guests, filmmakers and VIPs — whose stories, emotions and films were all reported on Locarno LiveTV by Swisscom — for this edition the crew from CISA film school, the TV channel’s operational partner, will have to capture the atmospheres and opportunities of an unprecedented, hybrid event, distributed online as well as in theaters and including regular features but also surprise screenings.