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It was gone and now it's back. The Locarno Film Festival has an application again. Not the one the Locarno71 missed so much; a new, high-performance one, conceived and designed with the support of UBS and produced by Cryms for Locarno72, to be able to keep an entire program in one hand. In the few inches of a smartphone there will be more than 200 films, including the best of all. Yours, the one that will win you over on one of the nights in Piazza Grande. Forget about pencil, pen and postcard, starting this year the Prix du Public UBS will only be there, on the App.
Looking for a plot? It's there. Don't want to read it and prefer the trailer? It's there. Do you want to find the screening time? It's there. It's all there. With MyProgram you make your own Festival and if you are in Locarno for work, the App will be your ideal secretary, being able to access all the press and industry content. Had enough of screenings? Then it's time for LocarnoLive TV, which is also on the App.
Is that all? No, because there is also a Festival that will only be on the App. In the year of Locarno's debut of Virtual Reality, the new App will be the home of augmented reality, to be peered at and experienced in Piazza Grande, around the UBS Lettering.
Download it now, discover it now, live it tomorrow. The App is back, get the App!