News  ·  21 | 12 | 2022

Call for creative ambassadors

The must-see destination for film lovers every summer is Locarno, in Italian-speaking Switzerland. Indeed, one of the most original, oldest, and most prestigious festivals on the global scene is between Lake Maggiore and the Swiss mountains. Today the Locarno Film Festival is the meeting point for films that are actual discoveries, a local and international audience, the stars of the seventh art, and audiovisual professionals from every country. The unrepeatable encounters, favored by the city's unique atmosphere, allow new talents to make a name for themselves, stars to show their most unseen side, and audiences to rediscover the pleasure of watching a film together in one of the world's largest open-air cinemas: the Piazza Grande. 

Am I the right person?

Anyone from any walk of life is welcome to apply. Our number one priority is to share with the world how unique and exciting it is to attend the Locarno Film Festival, and we are therefore open to welcoming those interested as long as they fit into the two following requirements:

  • a minimum of 5’000 followers on Instagram as well as successful profiles on other platforms such as Youtube, TikTok, or Podcasting
  • an interest in the cinema industry, the world of culture, and/or big events
What will I be doing in Locarno?
  • Posting promotional content for the Locarno Film Festival in the media you work in (podcast, video, blog, social media post) as well as promoting it on Instagram

Creating content such as interviews, film reviews, daily vlogs, how-to guides, or anything you might see fit

What will the Locarno Film Festival offer?
  • Access to all films of the Locarno76 selection (2-12 August 2023)
  • Opportunity to amplify your content via Locarno Film Festival channels (socials)
  • Networking opportunities and the possibility to interact with industry game-changers, filmmakers, and various personalities can lead to entire content production (e.g. interviews)
  • An opportunity to participate in the behind the scenes of the Festival while following the Audience Academy tailored program
  • Access to our Red Carpet sideline to document guest arrival followed by reserved seating in the premium sector of the Piazza Grande
How can I apply ?
  • Send a motivational video, which includes why you would like to cover Locarno Film Festival and what your ambition is
  • Send us a link to your Instagram page and any other platform you use
  • Applicants can send their applications to

The deadline for applications is January 30 at 23:59 CET. Selected participants will be contacted no later than March 15.