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Maja Hoffmann (born 1956) is the founder of the LUMA Foundation, one of the leading private-sector cultural projects in Europe, which since 2004 has fostered artistic creation in the visual arts. As its president, Hoffmann has led the Foundation’s mission from the beginning, tackling urgent issues affecting culture, nature, scientific and ecological experimentation, and at the same time promoting new structures for innovation and positive change. Among the artistic programs and projects that have won plaudits for LUMA are initiatives such as the direction and production of the art biennale Elevation 1049 in Gstaad, or the programming for LUMA Westbau in Zurich. Hoffmann is also actively involved in a raft of institutions at the international level: she is president of the Swiss Institute New York (USA) and of the Fondation Vincent van Gogh Arles (France), vice-president of the Emanuel Hoffmann Foundation Collection in Basel (Switzerland) and a board member at the Serpentine Galleries in London (UK), the Kunsthalle Zürich (Switzerland), the New Museum and the Center for Curatorial Studies at Bard College, both in New York State (USA), and she is member of Human Rights Watch.
In 2023, she was elected as President of the Locarno Film Festival.